Holiday checklist

Creating a useful checklist for customers to use on the lead up to their holiday and whilst they’re away to help plan their trip

Jet2holidays & Jet2.com
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Project overview

Background

The previous Jet2 booked states were created over four years ago, at a time when the app had limited native functionality. As a result, the design was simple and functional for its purpose.

However, with ongoing improvements to the app over the years, it now has the capability to present more detailed information, offering a more personalised customer experience.

Goal

Display on the booked states the most relevant information at each stage of the journey.

Problem statement

With the app now being more advanced, the previous design tile structure no longer accommodates the increased amount of information and limits what can be displayed on the booked state. Some of the following constraints were also identified:

Limited opportunities to personalise the post-booking pages and deliver a truly customer-centric experience.

Lack of inspirational content about the booking destination that can help app users plan their time away.

Design is inconsistent across all states and brands, and the UI appears outdated, requiring a refresh.